Aurora World (2020-2023)

In 2020, I started my digital marketing career with Aurora World Inc., a global plush toy and gift company. Starting as a Marketing Assistant, I helped in establishing a stronger Social Media presence, improving their e-commerce website, and promoting new releases across all digital marketing channels. In 2022, I was promoted to Marketing Content Supervisor where I oversaw all digital marketing activities, incorporated more paid campaigns, and continued establishing Aurora’s brand identity.

• Established Social Media Calendars across B2C and B2B channels.

• Maintained email promotions through Mailchimp.

• Reported on Shopify sales, social media analytics, and performance of paid campaigns.

• Provided market trends and insights in product development meetings.

• Provided marketing collateral such as digital sales rep invitations, product videos, and product flyers.

• Introduced SMS marketing through Attentive.

• Created content, descriptions, and keyword set-up for Google Ads.