Palm Pals (2021-2023)

Under Aurora World Inc., I developed and established the rebrand for Palm Pals, a fun and youthful plush brand that focused on the mission values of inclusivity, collectibility, and enjoyment. Through the slogans of “Perfection in the Palm of your Hand” and “Let’s have a #palmpalsparty”, we were able to foster a community of plush collectors that loved the 5-inch cuteness and charm from the character’s personalities. With a high focus on social media and introduction of video content via Tik Tok, Palm Pals continues to grow in recognition, enjoyable content, and bringing the love of plush toys to the young audiences that value “healing the inner child”.

• Provided brand direction and rebranding strategies in 2021.

• Developed and directed the creation of over 100 product descriptions and personalities.

• Coordinated influencer campaigns to over 150 influencers to promote new releases.

• Supervised social media content across Instagram, Facebook, Twitter, and Tik Tok.

• Established digital marketing campaigns across website, email, and sms services.